Show The Result, Who Cares
Google recently announced that they would be rolling out an update to show why their search generated the results in the SERP. The Google feature was added a while ago, but now it’s being rolled out to all English users.
The update was built to provide users extra information on how the result was generated by providing information on the factors that determined search results’ final output.
The factors that Google is displaying are local relevance, links, related terms, and matching keywords. The infobox also offers search tips on how people can use modifiers to get the results they want.
This change is just a 30,000 ft viewpoint of what Google did to generate the search results. It’s basic information that provides just enough information to give people the trust factor. Google is a business, and these trust factors might deter people from using other search engines.
Why is Google adding this new infobox to the search results?
They want to provide more information for people using the search engine. Google is still a business, and they want to make sure they are creating the best results for their customers. Educating people on how search results are generating is one of the best ways to develop trust and ensure people continue using Google.
This significant change in transparency also is a solution for the mounting pressure Google faces from both the American government and the European Union. In addition, Google is facing many legal challenges because of how certain businesses show up in search results.
Transparency is one of Google’s biggest challenges, and this new change could be a temporary solution to a growing problem on how businesses rank versus their competitors.
Should SEO marketers be worried?
Professional search engine marketers were the first to raise the alarm of this new update, but they shouldn’t be. The update isn’t going to change anything on how SEO professionals rank websites. SEO Professionals will still do the basics of technical SEO, build content, research keywords, and build links.
The only difference is that people will now have the ability to take a tiny peek at how these search results are generated. But, unfortunately, Google will never show us the whole recipe on how they rank pages.
If you’re a professional SEO marketer, stop freaking out about it. It’s not that big of a deal.