Blogs are the perfect vehicle for passing information and expressing personal views. New blogs are launched every day, so you have to go the extra mile to stay afloat.
About 409 million people view more than 20 billion pages every month. A reason enough for you to know how to write and share a blog successfully.
Studies show that more than 75% of Internet users read blogs every day. You have already been through the hassle of starting a blog. Now you need the content.
But what do you write about? Which topics will captivate readers and increase conversion rates?
Writing a blog can feel overwhelming. Millions of topic and genre ideas are floating in your head, but does a blog niche topic matter?
Here is the ultimate guide on how to write and share your blog in 2021.
Tips for Writing an Interesting Blog
Figure Out Your Audience
The key to writing a good blog post is understanding the people you are writing for.
After you pick the niche and topic ideas, try to figure out what delivers value to your readers. Switch your focus from what you want to what they want to know about. This is how you establish common ground with your audience.
It’s more than conducting a keyword search to drive traffic. To build long-term relationships, avoid short-term content hacks.
An excellent solution is polling your readers to learn the topics they’re most interested in. You can ask them or utilize tools like Google Autocomplete.
Create Enticing Titles
The blog’s title is your greatest marketing tool. At the same time, it acts as your navigation system guiding your literary choices. So, come up with a catchy headline that will capture readers’ interest.
Begin with a concept. No idea is bad; even marketing expert Seth Godin asserts that all ideas must come from somewhere.
Put yourself in your audience’s shoes: What would interest you? And how would you like the content delivered?
Incorporate the target keyword phrase and weave in a second one if possible. And use elements like parentheses and numbers to make your titles pop visually.
Come up With Seductive Introductions
Now that you have managed to capture the attention of the reader, you need to keep it.
It takes practice, effort, and time to gain top-notch writing skills. Whether you’re already an established blogger or just starting a blog, you probably know the leader’s needs.
Make use of eye-catching formatting, colorful language, or quotes. Steer clear of the obvious when answering the who, why, where, and when.
Remember, first impressions are vital. And the quicker you can convince people to read your content, the better your chances of success.
We’re living in the age of content. Each day, thousands of people log online looking for more to absorb. This is your opportunity to make your unique voice heard.
At this point, the reader is contemplating whether to keep reading, so you have to keep them interested.
Readers are here to be either entertained or informed, so take the opportunity to tell a compelling —bestselling author and blogger, Mark Manson, seconds this fact. Ensure you deliver what the reader wants to play on their expectations. And always put quality before quantity.
Invest in Design
Your blog’s visual aesthetics helps lure in readers. Illustrations, images, font formatting, and optimized layouts can help you increase readership.
Next Step: Promote Your Blog
After writing a killer blog, you need to figure out how to promote your post. Sitting back after a one-time share on social media might not cut it. Unless you already have a large fan base waiting to digest your every word, you must put in the work.
Typically, it takes a bit of time before you attain celebrity status when eyeballs are on every blog post you publish. But you don’t have to wait years to get the targeted amount of convertible organic traffic.
Here are some ideas you can try.
Optimize your content with SEO before you publish. Use elements like:
- Curiosity-inducing meta tags
- Target keywords or phrases
- Email marketing using inbuilt subscriber lists
- Content leverage
Social Sharing Buttons
Social media platforms can help you promote your blog. Engage with people via providing in social groups.
Use reciprocal sharing sites like Viral Content Bee that encourage your readers to share your blog content or link.
Don’t try to do everything on your own. Interact with brands and influencers to establish a give-and-take relationship. Mentions by prominent bloggers will earn you a few fans from their followers.
When your organic reach falters, consider paying for advertising. Some popular formats include:
- Sponsored content on LinkedIn
- Promoted Tweets
- Promoted Pins on Pinterest
- Carousel Ads on Instagram
- Video Ads on Facebook
To run a successful campaign, establish the best social media platform where most of your audience hangs out. Next, come up with the best ad format.
Measuring Your Blog’s Success
Now you have written a blog and used various strategies to share your blog with the world. It’s time to find out if your blog has reached the target audience.
So, how do you know which strategies work?
Install web analytics tools such as Google Analytics. This enables you to trace the origin of all visitors to your blog. Analyzing the data reveals how well (or not) a specific channel did. Just ensure you create functional tracking parameters on all links you have control over.
Also, make use of social media monitoring tools to check the performance of your blog posts. This helps you determine which social media platforms are great at promoting your blog content.
Now you know how to write and share a blog in 2022. The tips will enable you to promote your site, increase traffic, and even preserve your organic search ranks.
It’s all about giving your tip-top content and sharing your blog for the best possible chance of success.